Ninety partnered with Generali to develop a group innovation strategy, and several key innovation components including a group innovation fund. The Generali Innovation Team requested support to deliver a global 3-tiered innovation training programme to fulfil their vision of innovation, everywhere for everyone. They also wanted to ensure quality and well thought out ideas were submitted to the innovation fund. Ninety designed and delivered a tailored and comprehensive coach/champions programme for innovation advocates across more than 20 countries, and developed basic and intermediate courses for everyday innovators.

Ninety created a tailored "champions" program for Generali's innovation leaders. The program was based on Ninety's insurance innovation methodology, mindset, and tools. Over 180 champions have been trained across 18 cohorts and from different regions and business units. The program taught facilitation skills and the champions' role in leading innovation. A champions community was established, facilitated by Ninety coaches, to encourage innovation practice.

Since implementing the Champions programme, dozens of new ideas have been submitted to the innovation fund, leading to an improved quality of ideas being received and active engagement in developing ideas out new opportunities in the market.. ‘Champions’ have also developed in-country innovation initiatives including defining problem statements for a new line of business; creating a customer loyalty programme; and testing a financial management solution using agile sprints. The Champions programme as an integral part of Generali’s innovation strategy, with further cohorts participating each year. Ninety runs monthly Champions community workshops to promote learnings and best practice.